Moving from Digital Files to Product Sales with nPhoto

050 - In this week's episode, I share one of my favorite business analogies: When you only offer digital files to your photography clients, it's like a baker selling a wedding cake but telling the harried couple to go ice it themselves.  

Even if you're handy with a Wilton buttercream, you'll get something out of my conversation with Eugene Nagaweicki of nPhoto professional print lab. Together we talk about the whys, whats and hows of moving from digitals-only to a product-based photography business.   

What To Listen For: 

• Why you want to sell clients on the "heated seats"
• A misconception people have about digital files
• The danger to your reputation that comes with selling digitals
• Eugene's insight on the consistently best-selling products
• How to avoid leading your clients into this common pitfall

Eugene also has a rockin' deal on product samples for our podcast listeners—tune in for details!

Resources From This Episode: 

• nPhoto Lab
• nPhoto Lab on Facebook
• Hair of the Dog Academy
• Hair of the Dog Facebook group
• Hair of the Dog Elevate 

JOIN THE PARTY:

• Connect with us on Instagram
• Explore valuable pet photography resources here
• Discover effective pricing and sales strategies for all portrait photographers.
• Ready to grow your business? Elevate helps you do just that.
• Check out our recommended gear and favorite books.