Tim Cook: What it takes to run Apple, the world’s largest company
Nov 17, 2023
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Tim Cook, Apple CEO, joins Dua Lipa to discuss the impact of AI, the tech landscape, and climate change. They explore creativity, leadership, and tackling global challenges. Topics include Tim's daily routine, iPhone usage, zero emissions and recycling, AI's potential, and shaping influences through books.
Tim Cook believes in fostering collaboration and creating a culture where people bring out the best in each other.
Apple is committed to reducing its environmental impact by using renewable energy and promoting recycling of old devices.
Deep dives
Tim Cook's Daily Routine at Apple
Tim Cook starts his day by spending the first hour reading customer and employee emails to stay grounded and get feedback. He then works out in the gym for an hour, focusing on strength training without checking his phone. After showering, he goes to the office and spends time collaborating with different teams, including product, marketing, and the executive team. They work on handling daily issues and focusing on future initiatives.
Tim Cook's Journey and Background
Tim Cook grew up in a modest, blue-collar family in Alabama. He learned the value of hard work from his parents at an early age and took various jobs to save money for college. Cook's upbringing instilled in him a desire to better himself through education and a regular job. He attended Auburn University and later joined Apple after working at IBM and attending graduate school at Duke.
Tim Cook's Leadership Style and Apple's Success
Tim Cook strives to be a leader who fosters collaboration and believes that great ideas come from working together. He values the combination of individual and collective ideas and focuses on creating a culture where people bring out the best in each other. Cook acknowledges the significant role played by his predecessor, Steve Jobs, and shares credit with his team for Apple's success. He believes in hiring diverse talents and empowering people to create products that customers can't live without.
Apple's Commitment to the Environment and Sustainability
Apple has made significant efforts to reduce its environmental impact. The company has committed to using 100% renewable energy and has invested in solar and wind farms. Apple aims to make all its products carbon neutral by 2030, using recycled materials and offsetting any remaining emissions through initiatives like reforestation. They also promote recycling by encouraging customers to trade-in or recycle their old devices.
In a rare podcast appearance, Apple CEO Tim Cook joins Dua Lipa to dive into the profound impact of artificial intelligence, the ever-evolving tech landscape and their response to climate change. Join Dua as she discovers Tim’s personal journey, from his life growing up to his philanthropic endeavours, as well as his perspective on tackling global challenges.
Throughout this inspiring conversation, Dua and Tim explore the intersection between creativity, leadership and innovation. Whether you're a tech enthusiast, aspiring leader, or curious about the influence of technology on society, this episode offers a unique glimpse behind the scenes of running the world’s largest and most valuable company.
To get in touch, email us at podcast@service95.com – and if you’re enjoying the show, make sure to subscribe to be the first to hear about new episodes of Dua Lipa: At Your Service.
Follow @service95 on Instagram, TikTok and X for all Dua Lipa: At Your Service updates. You can also subscribe to the Service95 newsletter, introduced each week by Dua, at www.service95.com
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