Slate News What Next | Corporate America Retreats From Pride
Jun 10, 2025
Christina Cauterucci, a senior writer for Slate and host of Outward, delves into the evolving relationship between corporate America and Pride celebrations. This year, corporate sponsorship is waning, prompting discussions about the sincerity of corporate involvement. The conversation humorously critiques corporate pride marketing while emphasizing the disconnect between genuine community needs and commercialism. The podcast also highlights grassroots pride movements in smaller towns, showcasing resilience and a return to community values amid rising challenges.
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Postmates' Bizarre Pride Ad
- Postmates ran a bizarre Pride ad recommending foods based on sexual positions.
- It showed eggplants and peaches in humorous outfits, illustrating corporate overreach in Pride marketing.
Corporate Overreach in Pride Parades
- Pride parades became heavily corporate, diluting the community focus.
- Christina felt uneasy cheering corporate floats instead of community groups.
Protesting Corporate Floats
- Christina protested Lockheed Martin's parade float due to weapons manufacturing.
- She faced hostility from attendees who felt that protest was "ruining Pride."