59: A Brand Strategy that Cuts Through the Clutter

As a marketing agency, your client’s customers are like tourists standing in Times Square, bombarded with billboards and bright lights on all sides….. 

 

And without any idea where to look.

 

That’s a metaphor for brands today -- so how do you cut through the clutter?

 

On this episode, I interview Ron Tite, author, speaker, and founder at Church+State, about brand development.

 

We talked about how nurturing relationships is crucial to founding an agency, how to develop your brand with 3 actions, and agency challenges & why to fire a client.

 

Check out this resource we mentioned during the podcast:

 

• Think. Do. Say. -- This is Ron’s book about brand.

 

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