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PromptLayer is building tools to put non-techies in the driver’s seat of AI app development

Feb 11, 2025
Jared Zonreich, Co-founder of PromptLayer and a TechCrunch Disrupt hackathon alum, discusses empowering non-techies in the realm of AI app development. He shares insights on prompt engineering, a crucial skill for steering AI outputs effectively. Zonreich reveals PromptLayer's recent $4.8 million funding and their ambitions to support professionals in sectors like healthcare and education. The conversation also covers plans for community building and enhancing AI outcomes through partnerships, highlighting the transformative power of AI accessibility.
09:28

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Quick takeaways

  • The rise of generative AI has led to the creation of startups like PromptLayer that specialize in optimizing prompt engineering for improved chatbot responses.
  • PromptLayer uniquely empowers non-technical domain experts to actively participate in AI app development, fostering collaboration and enhancing the overall development process.

Deep dives

The Rise of Prompt Engineering Tools

The surge in generative AI has given rise to startups focused on prompt engineering, which involves crafting specific instructions to optimize AI chatbot responses. Tools like OpenAI's ChatGPT and Google's Gemini illustrate how the phrasing of queries can significantly impact the output. PromptLayer, an early entrant into this market, developed a prompt management tool to assist app developers in organizing and refining their prompts. Their product has evolved into a robust platform that enables businesses to enhance the productivity advantages offered by large language models (LLMs).

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