Aaron Reid Talks Hitco, Artist Development, Pierre Bourne, Crazy Work Ethic + More

Aaron Reid Interview on the Producergrind Podcast. Aaron Reid stopped by for an exclusive talk about his Hitco Music which is his newest business venture with his father LA Reid. We got into Aaron's come up as an A&R for epic records as well as being a successful artist & songwriter early on in his career. He also talked about growing up around icons like Rihanna & Kanye West, his love for artist development & more. Aaron gives some producer advice and insight on building relationships organically as well as his opinions on selling beats online, marketing yourself, the importance of having crazy work ethic and living in the studio & much more. Producergrind Merch: https://merch.producergrind.com/ Sound Kits: https://producergrind.com/shop/ 0:57 Hitco record label with Aaron Reid & LA Reid 1:25 Started as an A&R at Epic in 2013 2:36 Started as an artist and songwriter - Dropped out of Morehouse to produce full time 3:38 Aaron Reid had a hot 100 record and his dad didn't know 4:26 Played the record for Rihanna & Kanye at Thanksgiving 5:03 Started making beats on GarageBand and got a beat to Young Joc 7:52 Building his own legacy and continuing to uphold his family name 9:25 Aaron Reid's role in Future & Travis Scott's development 13:01 Rock star mentality and the change in hip hop culture through festival rap 14:20 A$AP Rocky's style and culture 15:10 What Aaron Reid looks for in a new artist 16:31 Wishing he could have worked with Xxxtentacion & what he looks for in a producer 18:22 Building a creative environment 19:00 He gets too many emails to listen to all of the beats he gets sent 20:41 Understand that building relationships and networking is a process - you have to build organically 23:12 Why is the there a high turnaround for A&Rs? 25:40 Social media priorities for artists - social media as a currency 27:53 The labels know when artists have fake numbers - Organic growth is always best 30:08 Merch should be lifestyle driven not necessarily profit driven & Aaron Reid's favorite strains 32:08 Pop up shops as a marketing, branding and culture building tool 32:41 Overrated/Underrated -Live instruments -A&Rs in 2018 -The XXL Freshman List -Artist development -Selling beats online 44:56 How he develops artists, helps them build their brand and sound and helps them get higher quality beats 45:31 skinnyfromthe9 was the first artist signed to Hitco 48:08 Aaron Reid truly beleives in quality over quantity - not always accepting first takes and being a proponent of punching in 52:13 Compares his father, LA Reid to Phil Jackson 53:56 The Umm Factor - How has the process of making a record changed since you were a kid being able to watch your family make records? 55:56 Aaron Reid on the value of engineers 58:57 The value of a good relationship with an engineer 1:00:03 The line when an engineer crosses over to becoming a producer and gets producer credits and compensation 1:04:14 Aaron Reid's solo record 1:10:22 Aaron Reid's favorite R&B song 1:13:27 His favorite rapper and greatest rapper of all time 1:16:37 Wearing flip flops everyday 1:16:04 Shopping online 1:17:21 One good style tip 1:19:29 What's next for Aaron Reid in 2018? 1:20:57 Taking care of yourself Listen to this Podcast on iTunes: https://itunes.apple.com/us/podcast/p... Hosted By @ceodylan @theletterlbeats @producergrind Special Guest @cassiusjay07 Directed by @cookitupkayo #ProducergrindPodcast