263 - Mini But Mighty: Small-Scale Strategic Alliance Strategies To Grow Your Business

Big partnerships aren’t the only way to grow your audience or boost your visibility.

In this episode, your hosts Suzi Dafnis & Michelle Falzon explore how easy low-tech, low-cost, and low-lift alliances — like co-promoting with a local business or doing an email swap with a peer — can actually move the needle in a big way.

Whether you’re just starting out, or looking for fresh ways to expand without adding complexity, these mini but mighty collaborations can create major momentum and growth in your business.

Listen to This Episode To:

-> Discover the 'Peaches and Cream' principle—a simple test to identify perfect partnership matches.

-> Uncover five low-tech alliance models that can rapidly grow your reach without a hefty budget.

-> Learn how a local electrician partnered with a lighting store to become the go-to service provider in their area.

-> Find out why sharing the same ideal client but solving different problems is key to successful collaborations.

-> Explore how values alignment can make or break a strategic partnership.

-> See how a naturopath and a mindfulness coach teamed up to support women over 45 in complementary ways.

-> Understand why even small collaborations can have a mighty impact on your business growth.

-> Learn the art of the 'Email Swap'—a powerful, cost-free way to expand your audience.

-> Discover how to add value to your offerings with 'Bonus Swaps' in courses or lead magnets.

-> Find out how including a partner's coupon in your product shipments can delight customers and boost referrals.

-> Hear about a horticulturalist who partnered with real estate agents to create a win/win/win!

-> Understand the importance of making partnerships that make sense to your customers.

-> Learn how to co-create content with partners for mutual benefit and increased authority.

-> Discover why you don't need a big list or budget to start forming impactful alliances.

-> Find out how to overcome mindset barriers that prevent you from seeking collaborations.

-> Explore the concept of 'Guest Collaborations' that go beyond simple interviews.

-> See how a swimwear brand partnered with complementary product businesses for a successful photo shoot.

-> Learn how to identify partners who share your ideal client but offer different services.

-> Understand the benefits of local co-promotion and how it can lead to more buyers.

-> Get inspired to take the first step towards forming strategic alliances that can transform your business.

Also Mentioned in This Episode:

Apply For Mastermind Ready to scale your business? Explore the HerBusiness Marketing Success Mastermind for expert support and community. https://her-business.lpages.co/herbusiness-mastermind/?utm_source=Website&utm_medium=General&utm_campaign=HerBusiness-Mastermind

Join the HerBusiness Network Find out what this is Australia’s leading network for women business owners. https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist

Episode 2 – Your Ideal Client https://herbusiness.com/podcast/02-your-ideal-client/

Episode 89 – Strategic Alliances: How to Use Them to Grow Your Business https://herbusiness.com/podcast/89-strategic-alliances-how-to-use-them-to-grow-your-business/HerBusiness

Chantel Gilbert - Bluegum Electrical https://bluegumelectricalsolutions.com.au/

Angela Counsel - embrace Menopause https://angelacounsel.com/

Karin van der Valk – Mindfulness and Meditation Coach https://www.facebook.com/karin.vandervalk/

Fiona Keary - Style Liberation https://www.styleliberation.com.au/

Anita McLachlan - Sequins and Sand https://www.sequinsandsand.com.au/

Chantelle Bell - Naturopath https://www.chantellebell.com.au/

Anne Maree Wilshire - Vibrant Voices https://www.vibrantvoices.com.au/

Laura Reale - Lifestyle Optical https://www.lifestyleoptical.com.au/