Blamo! Todd Snyder and the perfect suit
Dec 8, 2025
Todd Snyder, a visionary American fashion designer and founder of his eponymous brand, returns to share insights on blending tailoring with modern trends. He discusses the importance of design days reserved for creativity and the brand's growth strategy, navigating the balance between scale and authenticity. Snyder emphasizes the enduring relevance of tailoring within his brand, while exploring thoughtful collaborations and the concept of 'good, better, best' in pricing. He also reflects on personal style evolution and the impact of his Iowa roots on his design philosophy.
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Stores As Welcoming Third Places
- Todd Snyder treats his brand as approachable, welcoming, and multi-generational.
- He designs stores to encourage hanging out and cross-generational moments like father-and-son suit shopping.
A Protected Weekly Design Day
- Todd reserves Fridays as 'design day' to protect creative headspace and avoid meetings.
- He balances early-week numbers review with dedicated time for creative work.
Tailoring As The Brand Anchor
- Tailoring is the defining category for Todd Snyder and drives the brand's biggest growth.
- Snyder leverages tailoring to differentiate from copycats and anchor the brand's identity.