You’ve seen the customer journey maps, diaphragm, 9 steps, funnels, colors swirls and more. Learning about the customer journey can make your head swirl in confusion on how to create one for your business, make sure you hit all the stages and have all of the elements needed. What would it look like for the customer and for yourself if you just simplified it all? 

Today’s guest is George Bryant, an amazing podcast host, New York Times bestselling author, and digital marketing consultant. The way he breaks down the customer journey is going to make your day 10 times better. George removes all the fluff, all of the complicated touch points and expectations and simplifies exactly what you should prioritize and focus on for your customer’s journey.  

“The path of least resistance is the best path to build the customer journey” -George Bryant 

This is one interview you’re going to need pen and paper or an open note tab ready to capture some thoughts and insights that may revolutionize the entire way you think about your customer journey. George focused on finding the right pockets to insert relationships and prioritizing that, thus his tag line “relationships beat algorithms.” 

Key points for your customer relationships to beat algorithms: 

• Grabbing customer attention without action will make people move away from you 
• The customer journey is better with simplicity, don’t overwhelm your customer 
• The after state of the customer journey is more important than features and benefits 

George has an incredibly inspiring personal story that takes him from being homeless at one point to building 7-figure businesses and being the highly sought-after marketing guy. In this episode George breaks down how he defines the customer journey and why focusing your attention on making the container of experience you give the customer in service of getting them closer to their desired outcome is the key. You have to keep it simple and digestible for your customer.  

“Your offer is not the solution. Your offer is just the path that somebody is taking to achieve an aftertaste.” -George Bryant 

Connect with George Bryant: 

Website: https://mindofgeorge.com/  

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