Melanie's background is in email marketing and advertising. She's worked with skincare brands to food brands to clothing brands. On this episode she shares:

Her playbook for working with influencers.
Why you should be shooting for 40% open rates with your emails.
How to use email and text messaging together.
How to calculate what you should be spending on ads.

Show Notes & Links:

[2:04] The biggest mistakes she sees ecommerce marketers making.
[7:45] Tips for getting amazing content for social.
[10:03] How to find influencers.
[12:40] How to pitch influencers.
[13:55] Why a 40% open rate is Melanie’s target for every email she sends.
[19:40] The best way to use text messages.
[26:27] How to start with segmentation.
[28:06] Knowing what to spend on ads.
[31:56] Why your creative is the most important aspect of your ads.
[34:18] How to test creative before putting any budget behind it.
Melanie Balke’s site
Melanie Balke on Twitter
Dave Gerhardt on Twitter
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How To Consistently Get 40% Open Rates (And The Power of Influencers) with Melanie Balke