How to craft compelling stories that captivate, inspire, and make an impact.

Great storytelling isn't just about telling tales—it’s about crafting experiences that captivate, inspire, and drive change. In this special Quick Thinks bonus episode of Think Fast, Talk Smart, Matt Abrahams welcomes bestselling author Dan Heath for a masterclass on the power of stories.
Dan breaks down the elements of an impactful story, sharing a case study from his book Reset, outlining how to find compelling stories that connect with audiences, the structure of engaging narratives that keep people hooked, and the power of analogies and unexpected contrasts in storytelling.

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Chapters:

(00:00) - Introduction
(02:55) - A Story About Change: The Hospital Case Study
(04:03) - Breaking Down the Elements of a Great Story
(06:35) - Finding the Right Stories
(08:21) - Crafting Stories with Purpose
(09:54) - Conclusion

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CW 58 Transforming the Soul: Lecture 7: Characterizing Egoism (25 November 1909) by Rudolf Steiner