As the COP 26 Summit draws to a close, SportsPro editor at large Eoin Connolly speaks to commercial director Paul Guest, freshly returned from the Sport@COP event in Glasgow.
They discuss whether sports bodies can move beyond pledges to lasting action on climate change, prioritising a sustainability agenda and the industry’s storytelling power and networked influence as a buyer. They also talk about holistic responses to the threat of extreme weather and Paul draws on some brand lessons from the Laureus Sport for Good Index, which launched this week.
They discuss whether sports bodies can move beyond pledges to lasting action on climate change, prioritising a sustainability agenda and the industry’s storytelling power and networked influence as a buyer. They also talk about holistic responses to the threat of extreme weather and Paul draws on some brand lessons from the Laureus Sport for Good Index, which launched this week.
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