As the COP 26 Summit draws to a close, SportsPro editor at large Eoin Connolly speaks to commercial director Paul Guest, freshly returned from the Sport@COP event in Glasgow.
They discuss whether sports bodies can move beyond pledges to lasting action on climate change, prioritising a sustainability agenda and the industry’s storytelling power and networked influence as a buyer. They also talk about holistic responses to the threat of extreme weather and Paul draws on some brand lessons from the Laureus Sport for Good Index, which launched this week.
