Screaming in the Cloud cover image

Screaming in the Cloud

The Difference Between Marketing and BS with Jonathan Cowperthwait

Mar 11, 2025
32:00

What’s the difference between marketing and BS? On this episode, Corey Quinn is joined by Jonathan Cowperthwait, Duckbill’s brand-new Head of Marketing. Jonathan's career path is a bit unconventional. After all, not everyone can say their professional journey was influenced by The West Wing. Even though he’s a marketer by trade, Jonathan still has the technical know-how needed to work in the often expensive world of cloud economics. Have you ever wanted to know what The Duckbill Group’s relationship with AWS is really like? How fun is it to sit on domains like “oldmanstartup?” Is there a similarity between clouds and butts? This interview is the inside scoop on The Duckbill Group that you never knew you needed. 


Show Highlights

(0:00) Intro

(1:11) Duckbill Group sponsor read

(1:45) Acquiring the Duckbill Group office post-pandemic

(2:52) Keeping your pants on during a pandemic so you can officiate your nanny's wedding

(6:07) Jonathan's background prior to joining The Duckbill Group

(11:29) What Duckbill was looking for when they hired Jonathan

(14:54) When marketing begins to feel like spam

(15:40) The fun of having disposable domains and email addresses

(18:20) The importance of a good name for a product

(19:38) Duckbill Group sponsor read

(20:07) The Duckbill Group isn't just Corey Quinn

(21:03) The "Cloud to Butt" extension

(24:01) Corey's beef with Google's AI search engine

(24:57) What can people expect from the Duckbill Group's new marketing effort

(30:58) Where you can find more from Jonathan



About Jonathan Cowperthwait

Jonathan Cowperthwait does positioning, messaging, and go-to-market strategy to maximize awareness and revenue for technology brands of all sizes.



He prides himself on being a slow runner, fast talker, and good writer.



Links



Sponsor

The Duckbill Group: duckbillgroup.com 

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode