Relentless Health Value INBW44: The Relentless Health Value Themes That We Covered Throughout 2025—A Recap, Part 1
Dec 24, 2025
Explore the critical need for trust in healthcare relationships and how simplicity can enhance that trust. Discover why primary care should be viewed as an investment rather than just a cost, and the consequences of underfunding this essential service. Delve into the issues of financial incentives that can lead to profiteering and the challenges they pose to patient care. Insights from various experts highlight the pressing need for transparency and relational care models to improve outcomes in the healthcare system.
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Trust And Simplicity Are Foundational
- Trust is the foundational requirement for both clinical outcomes and financial success across healthcare relationships.
- Simplicity amplifies trust by reducing middlemen and making costs and processes predictable.
Earn Trust, Don't Demand Compliance
- Dr. Kenny Cole emphasizes earning patient trust and co-producing outcomes rather than expecting blind compliance.
- He frames care as a journey where clinicians must build rapport and appeal to what matters most to the patient.
Verify Partnerships, Demand Transparency
- Verify partnerships rather than assuming trust; practice 'trust but verify' in vendor relationships.
- Demand transparency from brokers, TPAs, and PBMs to build accountable purchaser-partner relationships.