

Building an AI-Forward Law Firm: Lessons from Quinn Emanuel
Jul 22, 2025
Jen Reeves, Lead Innovation Counsel, and Chris Kercher, a litigation powerhouse at Quinn Emanuel, discuss how their firm is reimagining legal practice with AI. They explore the profound impact of building an AI culture without mandates, emphasizing a mindset shift to unlock potential. Practical applications include using Claude for real litigation workflows and managing travel with generative AI. They also provide insights for small firms and highlight how AI is making law more collaborative, efficient, and enjoyable.
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Roadtrip Planning With ChatGPT
- Jen Reeves used ChatGPT and other models to plan a multi-day road trip and pick restaurants and hotels en route.
- The model learned preferences via memory and improved recommendations in real time.
Moving Punch List Generated By AI
- Chris Kercher created a ChatGPT project for his family move and fed inspection reports, vendor lists and emails into it.
- The model produced a detailed punch list they would not have thought of on their own.
Put Tools In Practitioners' Hands
- Give lawyers enterprise AI tools and let smart people experiment instead of imposing heavy top-down mandates.
- Build grassroots groups to share techniques, pitfalls, and enthusiasm for adoption.