Under the Radar

9: State of the Apple Watch

Jan 8, 2016
Discover the evolution of the Apple Watch as a powerful app platform and the unique challenges developers face. Delve into low adoption rates and the search for visibility in a crowded marketplace. Explore the current limitations in hardware and software, alongside hopeful advancements in battery life and real-time data updates. Finally, hear the speakers' aspirations for increased customization of watch faces, balancing skepticism with optimism for future innovations.
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ANECDOTE

David Smith's WatchOS Development

  • David Smith worked extensively on watchOS apps in late 2015, focusing on Sleep++ and Pedometer++.
  • He added watchOS support to Pedometer++, merging data between the watch and phone.
INSIGHT

Apple Watch User Base

  • David Smith included analytics in Pedometer++ to track watch app usage.
  • He discovered that roughly 11% of users had Apple Watches, increasing to 13.5% after Christmas.
INSIGHT

Watch App Development Worth?

  • Building a watch app from scratch is a lot of work for only 2% of the user base to use it.
  • Marco Arment questions the value of watch app development given low usage.
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