How Justin Tse Gained 1.5 Million Followers

Jun 24, 2022

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Justin Tse, the CEO of Feature Media, joins the Social Pros podcast to share his story and insider tips on how he built a monumental followership on social media.

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Full Episode Details

Gaining 1.5 million followers, having a total of seven income streams, and becoming a well-known YouTube influencer all by the age of 25 are successes many of us can only dream of. But, Justin Tse, the CEO of Feature Media has done it all and he joins Social Pros to give some insights into how he managed it.

We hear how Justin’s passion for content creation started out as a hobby and how he’s managed to harness that initial wonder as it evolved into a lucrative business. He also shares insider knowledge on how the influencer-brand dynamic works and how to harness it to the fullest.

Alongside practical advice all content creators and influencers can use to perfectly blend their creativity and business acumen, Justin discusses the evolving state of influencer marketing.

In This Episode:

05:00 How Justin built a brand with such impressive stats
06:57 Justin’s take on product lifespan
08:55 Common brand expectations for influencers
11:36 What the typical process is for brands and influencers
14:12 The dynamics of Justin’s team behind the scenes
16:36 Running a media company vs being a lone influencer
18:40 The difference between working directly with brands and working with them through agencies
23:49 The typical timeframe from brand partnership to the actual content creation
25:45 The best way to tap into an influencer’s community
28:53 Striking a balance between content creation speed and quality
32:50 How Justin stands out as a content creator
37:44 How Justin tests the content for his course
39:32 Justin’s course and how it helps other content creators
46:17 The best place to find Justin’s content on social media
43:39 Justin’s advice for anyone looking to become a social pro

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