Real Time LTV → Tobi Konitzer

On today’s episode, Kunle is joined by Tobi Konitzer, Founder & CEO of Ocurate, a predictive analytics platform that provides real-time LTV to D2C brands.

Having a PhD in Computational Social Science at Stanford, Tobias or Tobi, worked on studying mass behavior and attitudes. He also worked as a research consultant at Facebook. He got tired of politics in the US and its long-term effects on one’s health. He later founded a company called PredictWise after following his curiosities in the B2C space.

With a vision to make RLTV become the central KPI for internet-to-consumer brands, Ocurate has built a playbook that can help brands identify their high-quality consumers even before the first purchase. Ocurate also helps the brands in product recommendation and running experiments.

It’s an interesting episode as you’d hear Kunle and Tobi talk more about LTV and RLTV, Ocurate’s sophisticated data collection technology, Split-testing, and more benefits of Ocurate to D2C brands.

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