Ep 90: Ethan Penner on Choosing Greatness & Pioneering New Markets on Wall Street

Is greatness a choice? If so, why doesn't everyone choose greatness? And more broadly, what are the prerequisites for a great society? 

This week, I'm joined by Ethan Penner, author of the new book "Greatness Is a Choice" and one of the most influential figures in modern real estate. In his early 30s, Ethan pioneered the creation of commercial mortgage-backed securities and helped build a new market at a critical moment in history. We discuss his journey from the streets of Yonkers to the heights of Wall Street and what he learned from industry greats like Sam Zell. 

Ethan is also a student of history, religion, and philosophy who cares deeply about advancing freedom and helping others find purpose in life. His new book argues that most people misunderstand greatness and equate it to the top one percent of society. Rather, he believes that greatness is a daily decision to choose excellence, and by deliberately choosing excellence we can bring newfound meaning and fulfillment to our daily lives. Through concise and pointed chapters, like "The Debilitating Effects of the Victim Mentality" and “Equality Is Not the Point," Ethan diagnoses where our modern culture has gone awry and offers an antidote that can inspire us all to pursue greatness.