Where did the job title CDO come from? - Piers Stobbs

Piers is CTO at MoneySuperMarket.com What does the acronym CDO mean? Whilst we now know it to stands for ‘Chief Data Officer’ that wasn’t always the case. Piers and Andy latch on to this change and use it as a springboard to talk about the creation of the CDO’s role in the C-suite.

Piers also tells Andy about his strategies for convincing board members of the power and usefulness of data. They also discuss how a CDO can transform a business into a data-driven organisation.

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