Gloria Chou & Making The Big Switch

Sometimes, you hear a calling you just can’t ignore. 

And while it’s daunting to leave behind your life as you know it to follow your instincts, there’s also nothing quite as rewarding.

No one knows that better than this week’s guest Gloria Chou.

Gloria is a US diplomat-turned Public Relations expert whose mission is to help business owners take charge of their own PR, gain traction, and build brand credibility without the friction from go-between agencies. 

Over the years, Gloria has helped thousands of businesses carve a space for themselves in premium outlets and publications.  

But it wasn’t what she’d set out to do at the start of her career. And when she made the switch to PR , she had to leave a lot behind— her job in bureaucracy, her pension, and her security—just to start over in a completely different industry at the bottom rung of the ladder. 

But Gloria believed in her zone of genius. So, she gave it her all. And in this episode, she’s telling us the fascinating story of how it all worked out!

Here’s what we’ve got in store for this one:

• Gloria’s drastic transition from diplomat to PR expert
• A glimpse at her three-step CPR pitching method and how it came to be
• Changing your career and navigating a 0-experience zone
• How rejection can quite literally make your career
• The discrepancies in PR and cold-calling between men and women
• How taking charge of your own PR gets the job done while minimizing friction
• Gloria’s thoughts on content creation with relation to PR
• Tips from an expert on following up pitches, reaching out to publications, and more!

Gloria’s drive, honesty, and tooth-and-nail attitude is what makes this episode so refreshing. 

And if you’re looking to make a switch and follow your heart to do the thing that’s calling you, definitely tune in! This episode might just be the sign you need. 

RESOURCES:

• Gloria’s Website
• Gloria’s Podcast
• Gloria’s PR Secrets Masterclass
• Gloria’s Instagram

This Week’s Joy:
Gloria is extremely delighted about launching and hosting her very own Small Business PR Podcast! She’s having a wonderful time talking to new guests, and learning how to turn the podcast gears as she goes along!

This Week’s Hustle:
Gloria’s very own PR Secrets Masterclass will up your business’ PR game in under an hour! This is a free 30-minute step-by-step class where she deconstructs a PR outreach email pitch right from the subject line!

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