Scale Your SaaS 175: How to Find Your Customer’s Job to be Done - with Jay Haynes
EPISODE SUMMARY
In this episode, SaaS-Story in the Making host Matt Wolach talks to Jay Haynes, the founder, and CEO of Thrv.com, the first and only software application for Jobs-to-be-Done (JTBD) product, marketing, and sales teams. Jay talks about what JTBD is all about and how this idea can help your business be more profitable.
PODCAST-AT-A-GLANCE
Podcast: SaaS-Story in the Making
Episode: Episode No. 175, “Know Your Customers' 'Jobs-to-be-Done' to Generate More Revenue for Your Business”
Host: Matt Wolach, a B2B SaaS sales coach, Entrepreneur, and Investor
Guest: Jay Haynes, Founder & CEO of thrv.com.
TOP TIPS FROM THIS EPISODE
- It’s Not About Your Product
- Adapt to the Changing Market
- Generate Your Revenue Soon
EPISODE HIGHLIGHTS
- What is Jobs-to-be-Done?
- How Jobs-to-be-Done Works
TOP QUOTES
Jay Haynes
[06:32] "Look at the markets through the lens of your customer and the job they're trying to get done."
[09:26] "Don't talk about your product at all. The first meetings should be entirely customer empathy. What are they struggling with the most?"
[10:19] "If you empathize with their customers’ problem, and you know how they struggle, the ideas are gonna be pretty easy to figure out."
[14:35] “Your customers don't care at all about how your company operates. They care about their job.”
Matt Wolach
[07:26] "You have to realize what it is, what's the job to be done? What do you end up selling?"
[22:17] "Cash is king. It's your oxygen. It's what helps fuel your growth. It's everything."
[22:41] “You got to think of what your customer needs. You got to know your customer. You got to understand them, and you got to deliver what they're looking for. “
LEARN MORE
To learn more about Jay Haynes and Thrv.com, visit https://www.thrv.com/.
You can also find Jay Haynes on LinkedIn at: https://www.linkedin.com/in/jayhaynes/.
For more about how host Matt Wolach helps software companies achieve maximum growth, visit https://mattwolach.com/.
Get even more tips by following Matt elsewhere: