How Elite Sellers Build their Trust Networks - Dean Hickman-Smith - CRO @ Hacker One

Summary

In this episode of the Elite Sailing Podcast, Dean HS discusses the critical role of trust in sales, emphasizing the importance of building a trust network. He shares insights on how to cultivate relationships beyond virtual interactions, the significance of authenticity in networking, and the value of mentorship in navigating a sales career. The conversation highlights practical strategies for establishing credibility and fostering genuine connections with customers and peers. In this conversation, Dean HS shares insights on the importance of authenticity in sales, the role of AI in enhancing sales processes, and the significance of maintaining energy and culture in a virtual sales environment. He emphasizes the need for genuine connections, the balance between structured sales processes and personal authenticity, and the value of networking and collaboration. Dean also discusses the inspiration he draws from his career and the importance of being an elite seller who collaborates effectively with others.

Takeaways

Trust is implicit in everything we do in sales.

Building a trust network is essential for effective selling.

Networking events provide opportunities to meet new people.

Authenticity in communication fosters trust and credibility.

Mentorship can come from various sources, including customers.

Establishing connections on LinkedIn requires genuine outreach.

Never waste an opportunity to engage with customers personally.

Bring value to conversations to build lasting relationships.

The best connections often happen when there is no deal on the table.

Being the real you is crucial in sales interactions. Authenticity is crucial in sales interactions.

AI can enhance research and value propositions.

Balancing sales processes with genuine interactions is key.

Sales culture thrives on energy and connection.

Networking events can build trust and relationships.

Inspiration can come from various sources, including history and sports.

Elite sellers are great collaborators and orchestrators.

The effort put into sales directly correlates with success.

Enjoying your work is essential for motivation.

Be yourself and share your authentic self with others.