EP 173 : Building a Pet Care Brand - Rashi Narang (Founder, Heads Up For Tails) | D2C | Pet Care

Rashi is the founder of Heads Up For Tails, a startup that makes safe and healthy pet care products and offers services like Spas and grooming. In this episode she spoke about the moment she realized this could be a business, what it takes to turn passion into business, what works in the retail industry and more with Roshan Cariappa.

Topics:

00:00 Introduction

01:50 Idea to product to company

03:10 If you're early in a category, do this

04:30 Expanding from a niche

05:26 Who were the believers? 

07:12 Turning your passion into a business

08:25 Learning to run a business

09:27 HUFT's hiring Process

11:56 Customer Acquisition Journey

13:49 Advice on succeeding in Retail

15:18 Going from Offline to Online

17:27 Franchises and expanding the business

18:23 Launching new products

20:28 Nurturing your community

22:25 Next 18-24 Months for HUFT

23:38 How is Rashi preparing for the next leap

25:42 Insights from the pet care industry

26:41 Books and podcasts

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Connect with Rashi :

Linkedin: https://www.linkedin.com/in/rashinarang/

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Connect with Us: 

Linkedin: https://www.linkedin.com/company/startup-operator

Twitter: https://twitter.com/OperatorStartup

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