Your Money Minute College Cost Outweighs The Brand Name 5/28/25
May 28, 2025
High school seniors are rethinking college choices, putting cost above prestige. The shift toward in-state public universities reflects changing attitudes about education affordability. Financial aid complexities play a crucial role in this decision-making process, showcasing how Millennials and Gen Z are navigating the landscape of higher education debt.
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Cost Trumps Brand for Students
- High school seniors prioritize the cost of college over its brand name when choosing schools.
- In-state public schools often offer the best financial deal compared to private universities.
Scrutinize Financial Aid Packages
- Compare financial aid packages carefully, distinguishing grants from loans.
- Read the fine print to understand the true cost and avoid long-term debt.
Choosing Affordable Over Ivy League
- Some students choose affordable degrees over prestigious Ivy League options.
- Families prioritize financial feasibility over university brand reputation.