How To Think With Dan Henry The Greatest Cold Pitch I’ve Ever Seen In My Life
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Usually, I’m not someone that believes in cold pitching.
What’s cold pitching?
That’s when someone reaches out to somebody unannounced and tries to sell a product or service without any previous interaction with you. To me, that feels spammy, so I just don’t do it.
I get cold pitches all the time. Most of the time, they show up in messenger, some are creative but still fall short, and I’ve even gotten gifts at times as an incentive to buy something! It has never enticed me to buy something.
Until recently…
I got a cold pitch that was so good I couldn’t resist! This time, this pitch was so good I agreed to work with the guy!
I want to share what happened and why this was the greatest cold pitch I’ve ever heard!
In this episode, I am going to cover:
- What is cold pitching, and why I never do it myself
- Why this cold pitch caught my attention
- How this cold pitch is going to help me grow my business
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— TRANSCRIPT —
In today's episode, I'm going to talk about the greatest cold pitch I've ever seen. That's what's coming up.
All right. So I am normally not one for cold pitching. And what I mean by cold pitching is, you know, reaching out to somebody unannounced and pitching them your services without any sort of previous interaction. You know, my business has primarily centered around attraction marketing, meaning I put awesome stuff out, people see it, they love it. They reach out to us to become clients. That's essentially what we do. I very rarely, well I don't. I've never actually reached out to someone and said, Hey, we can help you. Hey, you should buy my stuff. I've just haven't done that. It's just not me. You know? So generally, I just don't like cold pitches, mostly because they come off very spammy to me. Some of them have been good, you know, especially the ones where people like send you gifts in the mail and all that jazz.
But the greatest cold pitch I've ever seen in my entire life happened to me recently. It's very interesting. So I post on Facebook, and I say Hey, I don't even remember what I posted, but I basically was saying, you know, has anybody tried doing like a sort of a music video or a song or something like that, or for a YouTube intro. And I was just sort of brainstorming. And this guy, Joey Yak who is like a professional rapper, and what he does is he makes like, he like writes rap songs for people. I start getting tagged like crazy, right? Just getting tagged tag, tag, tag, tag, and people are going nuts over this. And like, did you see the rap song that the guy made you? I'm like, what are you talking about? So eventually, I see it. And this dude, Joey, he films this video, right? And he's super intense. I mean, the guy is super intense. His energy is enormous.
And he's just like, did Dan Henry asked me to make him a banger. You know, I think he did. He's just going nuts. And he literally writes a rap song, fully produces it with lyrics and everything. And it's like, he went on my about page on getclients.com and he like, read my story. And then you wrote this whole rap song based on my story. And then he puts it in a video, and then he's like, listen, you can have this, but you got to film it like this. And he scripts out a music video for it and filmed some scenes from it. And he's like, you got to go up with a pizza box and put money in it and, you know, open it up, and then you throw it, blah, blah, blah, blah, blah. And so basically, without me ever talking to this dude, he writes me a rap song, records it, you know, produces it, creates a video with a pitch and a not even a pitch, just like, Hey, here's the song I made for you.
And part of a scripted music video where he literally filmed part of it, acted it out, and handed it to me. And he was like, listen, you can have it. It's yours. If you need any help, let me know that was it. And I'm like, holy crap. I'm like, that is the greatest literally, I was like, that's the greatest cold pitch I've ever seen. So I reach out to him, and I'm like, dude, this is really cool. This is really cool. You know, we could use this as a YouTube trailer, this and that. But then I was like, you know what? And I gave him an idea for something else that was stewing in the back of my mind. And I wanted to film this music video, a parody music video based on something I'd seen in a movie. I won't let the cat out of the bag just yet.
But you know, I said, could you rewrite this song, change the lyrics, have it to do with what I do for a living and all that. So he's like, yeah. So like an hour later, he messages me back with the whole song done, like in an hour. And I'm like, this guy is crazy talented. So he messaged me back, and he's like, he's like, yeah, this is it. Boom. And so I go, Hey man, I'm like, this is great. We should film a music video with this. And so he's like, Hey man, I work with this guy. He's got like a red camera. And he films, you know, music videos for like Seven Dust and these big bands. And we fly all over the country filming videos. And I'm like, well, you know, can you film this music video? And he's like, yeah.
And so he like scripts it all out and I'm like, all right, sold. So I pay him a decent chunk of change to do this. We get it all scheduled. He flies out with his cameraman. And then a behind-the-scenes guy, we get some models because the video requires some models. We hire some models, and we get them on the boat. We go out, and we film this video. The video comes out just amazingly awesome and hilariously funny. And it comes out, and I'm like, this thing is too good to just release it as an ad. We gotta, like pump this up. So then I go, all right, this is amazing. So then I go, and I reach out, and I find somebody who's good at these, you know, viral contest things. And so we decided to use the software called UpViral with a guy I know in the industry is the Wilco is the owner of the software.
He created the software, and I said, you know, finally gonna use your software. So I hire this guy. That's really good with it. And we're doing this whole, like, sort of viral launch thing where, you know, the world premiere of the music video is going to drop on a certain date, and you'll get points, right? So like, you go, and you sign up for the contest, and you share the contest, you do some other little tasks, and you get points. And then when the video goes live, you get points for like, you know, sharing it, tagging your friends in it on Facebook, and then, I think it's going to get released on YouTube as well. You go on YouTube, and you leave a comment, you subscribe to the channel, you get points for that. We have all these like little tasks that you can do to get points.
And the biggest one is filming a reaction video to the music video and posting that on your YouTube channel that gets the most points. And so we're going to be giving away a ton of prizes. I may even give away like a day charter on the yacht or something. I don't know yet. I might do it. I might just do it. 'Cause, that would be like the most awesome grand prize, you know, but there'll be plenty of chances to win. There'll be random winners. There'll be winners for the most points. There'll be winners for, you know, just all kinds of different categories. So there'll be plenty of winners. And the idea is to just make this video when it drops go super viral. And that's just, and I know it'll go viral in the industry, but I want to see if I can make it go really viral.
And so we'll probably also reach out to some influencers in the industry and see if they're willing to, you know, post it when it goes live, stuff like that. And you know, it just all snowballed into this huge project and this huge thing. And then I decided, well, what better time than to get my new High Ticket Selling webinar done, which is a webinar that we're, we're basically taking our approach to high ticket selling for like courses and coaches. And we're going to apply it to not just courses and coaches, but agencies, web designers, accountants, virtually anybody that has a service, a product, an event, you know, anything that we could sell for a premium price. And we're launching that. And so I decided to make that the launch from the music video, and it just snowballed all from this, this amazingly, just creative cold pitch.
And I was just super impressed by that pitch. And so for those of you who are, who really, and like, it's a risk, right? Like I could have said, no. I could have said like, oh, I don't like rap music or something, forget you. And then he, all that time and effort he spent into that could have gone away. And maybe he's done that before. Maybe he sent stuff to people, and it just didn't work out. But let me tell you something. One thing I learned about life is this fortune favors the bold. Fortune favors the bold 100%. You absolutely will get nowhere in life, playing it safe and trying not to, you know, oh, that'll be a waste of time, fortune favors the bold, and it worked out for me. I'm going to hire him for several more videos. We're going to do some crazy, funny videos for my Plan Tomorrow company and my, How To Think company when it launches all that stuff.
So, anyway, I just thought I'd share that with you guys. It was really, really, really a hilarious time and a great time. And it all came from that amazing, amazing cold pitch. So hope you enjoyed this. My voice is starting to go, I've been recording podcast episodes all day, but I will see you in the next one.