#85: Tom Otton on Adapting Your Marketing Plan During A Pandemic | Coronavirus Impact In The Business Community

Tom Otton is Managing Partner at Create Media Group, a full-service digital communications agency with offices in Dubai and Abu Dhabi. In this episode, Tom and I discuss the impact of Covid-19 on the SME sector In the Middle East. Tom shares his expert advice on how brands can enhance their communications strategy during a pandemic, how organizations can add value to their community, and ways of giving back in times of crisis.