BiggerPockets Business Podcast 32: Building an App That Partners With Billion-Dollar Brands—But Only Because They "Just Got Started" With Wes Schroll and Tyler Kennedy
"If you wait until you have a perfect plan," says Fetch Rewards co-founder Tyler Kennedy, "you're never going to get started."
That line sums up Tyler's journey alongside his partner Wes Schroll. Today, they take us behind the scenes at their fast-growing startup, which employs 100-plus people and helps two million-plus app users earn discounts on everyday consumer products.
You'll learn how Fetch started "pivoting" right off the bat, how Tyler and Wes approached giant brands like Kraft and Dove (hint: start small), and how two magic words turn regular old customers into evangelists.
No matter what business you're in, you're in the business of looking for "win-win" arrangements. And in this interview, you'll learn how to do that from two creative, tenacious entrepreneurs who credit their success to getting started BEFORE they had it all figured out.
Download this episode, and make sure you're subscribed to the BiggerPockets Business Podcast so you won't miss the next one!
In This Episode We Cover:
- What is Fetch Rewards
- How the idea came to be
- Focusing on the customer experience
- The steps they took to build the app
- How they scaled to 1.7 million users
- How they earn money
- Giving rewards to users (and getting even better at it)
- What their company looks like from an organizational structure
- Focusing on the customers first
- The culture of the company
- Why you should be a problem solver
- Their individual roles
- And SO much more!
Links from the Show
Check the full show notes here: https://www.biggerpockets.com/bizshow32
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