Tali Sharot (@affectivebrain) is an associate professor of cognitive neuroscience, the founder and director of the Affective Brain Lab at University College London, and author of The Influential Mind: What the Brain Reveals About Our Power to Change Others.

What We Discuss with Tali Sharot:

When hope is a better motivator than fear -- and vice versa.
Facts and figures don't tend to change minds already aligned to a certain opinion -- in fact, they can have a backfire effect that further entrenches people in their beliefs.
The four factors that determine whether or not we're likely to change our beliefs.
What happens when new evidence doesn't fit our beliefs, but it fits what we want to believe.
When trying to persuade, it's better to seed a new belief than to contradict the old one.
And much more...

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