Chris West was originally on the show in June of 2020 and tonight at 9pm ET, he joins a handful of elite famous guests making their return to the show.

The occasion? The launch (like TODAY) of his new book, “Strong Language: The Fastest, Smartest, Cheapest Marketing Tool You're Not Using.”

I will be minding my P’s & Q’s, expletives, apostrophes (or is it apostrophe’s, or apostrophes’?) and gratuitous (parentheses) and punctuation. Oops, I did it again!!!???!!!! Ha!

But seriously, we’ll chat about why brands don’t have a verbal identity that’s as well defined, highly differentiated and valuable as their visual identity.

Have any questions for Chris or want a shoutout on air? You can potentially ask your question live or get a shoutout using $JAFFE coins which you can purchase via my creator coin link: www.rally.io/creator/JAFFE.

I’ll also be giving away $JAFFE coins every episode to viewers who tune in live.

Watch full episodes at youtube.com/c/josephjaffeisnotfamous. Subscribe at bit.ly/subscribetotheshow

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Commitment with Chris Matts