Rocketship.fm Interview: Brendan Schwartz of Wistia on The Rollercoaster Journey of Wistia
Apr 22, 2014
Listen to hilarious stories from Wistia's CTO on their journey from bootstrapping to fundraising, facing challenges in sales post-funding, shifting from a niche market to marketers, securing key clients like Cirque du Soleil through AdWords, managing streaming costs with Amazon Web Services, building partnerships, leveraging organic growth, navigating pricing strategies, and sharing valuable business insights.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8
Introduction
00:00 • 4min
From Niche Market to Marketers: The Evolution of Wistia
03:56 • 15min
Evolution of Sign-ups and Landing Key Clients
19:12 • 3min
Navigating Early Costs of Video Streaming
22:15 • 4min
Building Relationships and Partnerships
26:25 • 6min
Exploring Organic Partnerships and Word of Mouth Growth Strategies for Wistia
31:59 • 4min
Navigating Rollercoaster Rides and Pricing Strategies
35:43 • 13min
Business Journey Insights and Online Presence
49:12 • 3min