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Rocketship.fm
Interview: Brendan Schwartz of Wistia on The Rollercoaster Journey of Wistia
Apr 22, 2014
Listen to hilarious stories from Wistia's CTO on their journey from bootstrapping to fundraising, facing challenges in sales post-funding, shifting from a niche market to marketers, securing key clients like Cirque du Soleil through AdWords, managing streaming costs with Amazon Web Services, building partnerships, leveraging organic growth, navigating pricing strategies, and sharing valuable business insights.
56:55
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Quick takeaways
- Regularly adjusting pricing is crucial for startups to find the right balance between value and affordability.
- Strategic partnerships play a pivotal role in establishing credibility and expanding market reach for startups.
Deep dives
Challenges of Startup Pricing
Determining pricing was a challenge for the startup which changed pricing over 100 times. Initially sold at low prices due to lack of confidence in the higher value of the product. Learned that raising prices and making pricing changes did not often get noticed by customers.
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