In this episode, I talk with Rory Sutherland, vice chairman at Ogilvy. Rory is an expert in behavioural economics. We talk about the surprising power of ideas that don't make sense and how to build better brands.

We talk about:

Ogilvy
Read this book: Alchemy, the surprising power of ideas that don't make sense.
Behavioural economics
Economic science
Costly signaling theory
Rory on Twitter
Booktip: The choice factory by Richard Shotton
Booktip: Presuasion by Robert Chaldini
Booktip: Spent by Geoffrey Miller
Booktip: Thinking fast and slow
Booktip: Nudge

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Rory Sutherland - Behavioural economics for brand builders.