In this episode, I talk with Rory Sutherland, vice chairman at Ogilvy. Rory is an expert in behavioural economics. We talk about the surprising power of ideas that don't make sense and how to build better brands.

We talk about:

• Ogilvy
• Read this book: Alchemy, the surprising power of ideas that don't make sense.
• Behavioural economics
• Economic science
• Costly signaling theory
• Rory on Twitter
• Booktip: The choice factory by Richard Shotton
• Booktip: Presuasion by Robert Chaldini 
• Booktip: Spent by Geoffrey Miller 
• Booktip: Thinking fast and slow
• Booktip: Nudge

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