In this inspiring episode of Behind the Future, host Becky Sims is joined by co-host Daisy, a third-year Digital Marketing student, and special guest James, a seasoned marketing professional. Together, they explore what it takes for students to break into the world of marketing and start building a successful career.

James shares his journey from early curiosity in creative and digital projects to navigating the evolving marketing landscape. He talks about the importance of taking initiative, experimenting with skills like photography, graphic design, and using AI tools, and how self-driven projects can make a student stand out. Becky and Daisy dig into James’ advice on networking, spotting opportunities, and staying aware of industry trends, practical tips that students can start applying today.

From understanding how brands communicate, to experimenting with campaigns, to reflecting on what resonates personally, James’ story is packed with actionable insights. He also explains how showing curiosity, embracing small challenges, and building experience early can shape the path to a rewarding career in marketing.

This episode is a must-listen for students exploring their first steps in marketing, educators supporting early talent, and anyone looking for inspiration on how to turn ambition into opportunity. James’ insights are a powerful reminder that learning by doing, being curious, and showing up can truly change the trajectory of a career.

Behind the Future is a podcast for the next generation of digital talent, offering weekly interviews, real-world insights and career advice. Subscribe for more conversations like this, and follow us on TikTok and Instagram @aspirationdigital.

Hosts: Becky Simms & Zachary Theobald

Guest: James Bavington

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