How does the largest branding company on the planet create innovative products that billions of customers love? We talk with Matt Doyle of Procter and Gamble about how innovation storytelling has played a key role in his successful product innovations, including Crest Whitening Strips. Matt shares how P&G has collaborated with their customers over the years for the betterment of their company. How? Customer feedback has led to new product iterations and ideas that resonate and change the end-user life for the better. Get a closer look at how connecting with your customer’s emotions through storytelling can accelerate your innovation process.
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Untold Stories of Innovation