Market Research's Role in Identity Resolution -- Kumar Doshi // Lucid

Kumar Doshi, senior VP of marketing at Lucid, talks about the technology behind market research. How you do market research has evolved over the years to include targeting. While, before, it was about focus groups simply trying to understand the target. Today, Kumar explains the role of market research in identity resolution. Show Notes

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• Kumar Doshi: Website // LinkedIn
• The MarTech Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

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