John Franklin (⁠https://twitter.com/JohnIsBuilding)⁠, Mateo Lopez, and Mark Fisher (@markfisherhumanbeing ) sat down with Rick Mayo (https://www.rickmayo.com/), the CEO of Alloy Personal Training, to talk about simple business model that more gym owners are using to scale multiple successful locations.

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Show notes:

(00:00) Introducing Rick Mayo and why Mark loves the model

(5:24) What is Alloy?

(8:17) How many employees are needed at a location?

(9:27) Why the language you use matters

(12:15) What does the programming look like?

(18:53) The importance of how you position services

(27:00) Sponsor message: Run a successful gym with Kilo (visit https://usekilo.com/)

(30:23) Running the only small group personal training franchise

(36:16) The economics of a good location

(37:27) Finding the perfect location

(39:52) Discussing Alloy's marketing strategy

(48:59) What Mark looked for to find the right location

(54:20) Rick discusses pricing anchors

(57:43) The importance of brand design

(1:06:22) Who makes an ideal franchisor?

(1:09:07) Where to go to find Rick and Alloy

Ep 08: A 65-year-old with falls