Inside Reddit’s Entrepreneur Subreddit: How to Build Trust, Not Get Roasted

Reddit is one of the internet’s most honest platforms, and also one of the most misunderstood by marketers.

In this episode of Marketing Mindset, I sit down with Anthony Gonzales, longtime moderator of Reddit’s r/Entrepreneur (4.3M+ members), to explore what actually works when engaging Reddit communities.

We discuss:

- Why Reddit isn’t just another social platform, and why treating it like one backfires

- The art of second-order content and how brands can build credibility without getting banned

- How Reddit’s domain authority makes it a sleeper SEO powerhouse

- What Reddit’s evolution into video and native content means for marketers

Anthony shares insights from running AMAs with startup founders, talking Reddit strategy at CES, and helping brands show up authentically where “hard sells” don’t survive.

If you’ve been sleeping on Reddit, or just scared of it, this episode is your cheat code.