The Neon Show SAAS from India to US: Myths Debunked ft. Anand Jain, Co-founder CleverTap
A notion amongst most Indian SaaS entrepreneurs is to move to the US to expand or start from the US from Day 1 itself.
However, in today's episode, we've brought Anand Jain, Co-founder of CleverTap, to debunk this myth and shed more light on what an early-stage SaaS founder's roadmap should be in terms of either staying in India or moving to any global market.
CleverTap is a leading customer engagement and retention platform, trusted by over 10,000 apps, including Gojek, AirAsia, Sony, Vodafone, Carousell, and Cleartrip.
During the episode, Anand talks about how a company needs to adopt new market plans to continue growing one milestone after another, his learnings early-stage SaaS entrepreneurs can consider in their journey, and much more.
Notes -
00:55 - Founding CleverTap
06:57 - $45 Mn ARR and customer growth Y-o-Y
10:43 - “What got you to 45 will not get you 100.”
16:55 - Is moving to the US to expand as a SaaS company necessary?
24:03 - 3 Key points in his $1 Mn to $10 Mn ARR Playbook
27:10 - Mistakes in his journey building CleverTap
40:10 - Game Plan to market your product in newer markets and different ARR levels