What if your next breakthrough product could transform entire industries? In this podcast hosted by Products That Count CEO Hoda Mehr, EY and Nottingham Spirk leaders Steve Wanner, Jason Ertel, and Brent Duersch unpack the future of product innovation across industrial sectors. From transforming water heaters into energy solutions to navigating AI's impact on product development, these innovation experts reveal how breakthrough products are created at the intersection of technology, strategy, and bold thinking.