The Grand Ole Opry Goes Live on the Radio

In 'Revenge of the Tipping Point', Malcolm Gladwell returns to the subject of social epidemics and tipping points, this time focusing on the dark side of contagious phenomena. Through a series of riveting stories, Gladwell explores the rise of a new and troubling form of social engineering. He delves into various topics, including the world’s most successful bank robbers, a forgotten television show from the 1970s, an experimental neighborhood in Northern California, and alternate histories of the COVID and opioid crises. The book examines how individuals can use power and influence to shape collective narratives and societal trends, highlighting the ethical implications of social engineering and the role of superspreaders in propagating ideas and behaviors.