Paint & Pipette: The Art & Science of Innovation Ep 02: The Fight to Build a Better Food System with Noemie Delfassy
Sustainably produced, healthy food is inaccessible to many, but it does not have to be this way. The food system is wasteful, unjust, and unsustainable. Noemie Delfassy is a food entrepreneur and recipe creator. Her company, Frecious, works with local farms, using in-season produce to produce healthy, organic snacks. Through a combination of technology, supply chain innovation, and operational process transformation, Noemie has managed to carve a niche in the food sector. In today's episode, we hear more about what Frecious does, and Noemie shares the impetus for starting the company. She offers insights into why she left a stable career to go down this unpredictable, but ultimately rewarding, path. Noemie talks about fundraising and the reason she has not partnered with external investors. Despite the availability of venture capital, finding a backer that is as committed to true sustainability as she is, has proven to be challenging. Our conversation also touches on staying motivated on the path you have chosen to follow, dealing with a toxic work environment, and much more. Tune in to hear it all.
Key Points From This Episode:
- Get to know today's guest, Noemie Delfassy, and what her company, Frecious, does.
- The inspiration behind the recipes that Frecious produces.
- How Frecious goes about testing new recipes and flavor combinations.
- The two reasons Noemie switched from being B2B to B2C.
- Two of the challenges Frecious has faced moving into a product line.
- Noemie's thinking around fundraising and why she made the choice she did.
- What Noemie's hiring philosophy and approach is.
- How Noemie maintains so much conviction on the path she has chosen to walk.
- The moment when Noemie doubted she was able to get Frecious off the ground and how they recovered from this.
- How Noemie dealt with her former workplace, which was toxic.
- Noeme's advice for women who are facing difficulties in their workplaces.
Links Mentioned in Today’s Episode: