Own Your Business

It's Not Confidence You Need, It's Clarity

4 snips
Jun 23, 2025
Feeling stuck with your pricing or marketing? Discover the vital difference between confidence and competence. Learn why relying on 'fake it till you make it' can hold you back. Get tips on communicating your unique value to attract ideal clients in the wedding industry. Explore how clarity, not just confidence, is key to business success and higher-paying clients. Embrace genuine growth over superficial assurance for more aligned inquiries and stronger sales.
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INSIGHT

Clarity Builds True Confidence

  • Confidence is a feeling, competence is a skill set. Clarity about your message, offer, and buyer brings real readiness, not just fake confidence.
ADVICE

Avoid Fake It Till You Make It

  • Avoid faking it till you make it without skills. Build competence first to prevent anxiety and negative self-talk under pressure.
ANECDOTE

Uncut Gems Illustrates Fake Confidence Stress

  • Watching the movie Uncut Gems revealed the stress of faking competence. The film's tension mirrored the fear of getting found out when lacking skills.
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