After IDFA’s deterministic paradise, SKAdNetwork and the move to probabilistic targeting can feel like fumbling in the dark—and like we are stepping back in time.
In today’s episode, we talk about the mechanics of how lookalike and post-install event optimization used to look, in order to understand exactly what will be changing, and more importantly what impact that change will have.
In spite of these changes, we will have lookalikes - and we will have optimization for post install events. In this episode we talk about how these will look going forward.
Check out the show notes here: https://mobileuseracquisitionshow.com/episode/how-will-lookalikes-and-post-install-event-optimization-work-under-att-skadnetwork/
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The Mobile User Acquisition Show