The Nourished CEO Podcast Behind The Scenes of a Multi-6-Figure Program Launch (Part 1)
I always knew it could be possible to make six figures in revenue with a launch. But it doesn’t happen on its own. I’ve learned a lot of lessons, both through my past shortfalls and my recent successes. Today, my team integrator Jen Zucconi and I are discussing some of the things we’ve learned through experience so that your next launch can be an astounding success.
Nailing Your Offer and Preparing for Your Launch
It may seem obvious, but the first thing you need to do to ensure your launch’s success is to nail your offer. This comes down to having a very clear problem that you’re solving for your clients. Without that, none of the other steps discussed here will work.
Once you know the offer, it’s time to prepare. Advance preparation will ensure a smooth launch where you’re not scrambling at the last minute. Of course, you don’t want to over-prepare by fixating on every possible detail. We discuss what the sweet spot is concerning preparation before your launch.
Next, it’s important to know your key metrics in advance. This is where some more research comes in. When you know the industry standards, what numbers you should be looking for, and how to track them, you’ll understand what success actually looks like and set reasonable expectations.
Get Clear on Your Messaging
Perhaps the hardest part of this whole process will be your messaging. It’s also one of the most crucial. The larger your space, the more sophisticated your messaging needs to be to catch people’s attention. Honing your messaging will likely take up most of your time as you prepare for your launch.
But that doesn’t mean you need to get it right from the start. Great messaging should be analyzed, tweaked, and changed throughout the whole process to make it successful.
What have you learned as you’ve prepared for a launch? If you’ve never had one before, what would make the process more exciting? Leave a comment on the episode page!
In This Episode
- What it really means to nail your offer [4:20]
- How advanced preparation will lead to future success [11:50]
- Understanding which metrics matter and which don’t [20:50]
- Why your launch hinges on your messaging [27:35]
Quotes
“Clarity is something that has to be there for you to be able to sell it in a more effective way.” [11:15]
“Remember that your first launch will not be your last. It won’t be the same results as what’s to come. Everything is a learning process.” [18:59]
“The messaging piece takes the most mental work of the entire launch…. It can really end up making or breaking the success of a launch.” [31:07]
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