323: Can AI Replace Realtors?

In this episode, we're diving into the truth about AI in the real estate world—and how to use it without losing the personal connection that wins you business.

We'll start with the basics: what even is AI, what does ChatGPT stand for, and how many people are really using it? (Spoiler: it's more than 700 million weekly.) But don't worry—we're not here to get super technical. This is a plain-English chat for agents who want to stay ahead of the curve without losing their mind (or their clients).

We'll also cover one agent's jaw-dropping story about losing a listing to his own automation. Plus, we'll give you real examples of how to use AI for good—without outsourcing your client trust to a bot.

Here's what we cover:

• What AI and ChatGPT actually mean (in plain English!)

• Why "trust over task" is the real Realtor advantage

• How automation can kill your client relationship

• What AI can replace—and what it absolutely cannot

• The good, the bad, and the awkward of AI in recruiting

• How to use AI without losing your voice or your client

• The step-by-step guide to becoming the agent AI recommends

• Real-world examples from brokers and agents using AI well

Key Quotes/Takeaways

• "AI can do your tasks—but it can't earn your client's trust." – Katy

• "Relationships cannot be automated." – Alissa

• "The most likely future is that agents who use AI will replace those who don't." – Katy

• "Clients don't hire your CRM—they hire you." – Alissa

• "Use AI to save time, not replace connection." – Katy

Products, People & Previous Episodes Mentioned:

• ChatGPT (by OpenAI)

• RPR Reports

• IDX Website + CRM automation tools

• Inman article by Jimmy Burgess

• Article: "I Lost a Listing to AI" by Josh Rice

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Music:

Straight A's by Conner Price

The Good Life by Summer Kennedy