How do you stand out when every SaaS feature can be copied in months—if not weeks? Join us as we chat with Melissa Rosenthal, founder of Outlever and former Chief Creative Officer at ClickUp, on whybrand is the true competitive moat for today’s software companies. From blending brand and performance marketing to leveraging content as the ultimate pipeline builder, Melissa shows us how the old playbook is dead—and how to thrive in 2025 and beyond.
Featuring: Melissa Rosenthal, Founder of Outlever (BuzzFeed & Cheddar alum)
Topics Covered:
- Why product parity means brand is more crucial than ever
- How to incorporate brand into every piece of your marketing
- Outbound vs. content: Who wins in the AI era?
- The new golden rules for building trust, credibility, and authority
Don’t miss this deep dive into the bold moves your SaaS brand needs to break through the noise.
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