The WealthAbility Show with Tom Wheelwright, CPA
Better Clients
Jul 18, 2024
Join Tom Wheelwright as he chats with Mark Hunter, sales expert and author of 'A Mind for Sales,' about attracting dream clients. Learn how to identify ideal clients, set up systems to attract them, and receive dynamite referrals. Explore the importance of client relationships and a client-centric approach for business success.
34:42
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Quick takeaways
- Sales is about helping clients achieve what they never thought possible.
- Defining a clear client niche leads to profound and successful sales interactions.
Deep dives
Identifying and Attracting Better Clients
Focusing on attracting better clients for enhanced profitability and enjoyment is crucial. Mark Hunter, known as the 'Sales Hunter,' emphasizes the importance of understanding that sales is about helping others achieve what they never thought possible. By defining a clear lane of clientele and staying within it, sales interactions become more profound and successful. Clients who resonate with one's values and integrity are obtained through a targeted, value-driven approach.
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