Craig Mod Returns! Craig is a writer, photographer, and walker living in Tokyo and Kamakura, Japan. He is the author of Things Become Other Things and Kissa by Kissa. He also writes the newsletters Roden and Ridgeline and has contributed to The New York Times, The Atlantic, Wired, and more.

Sponsors:

Shopify global commerce platform, providing tools to start, grow, market, and manage a retail business: https://shopify.com/tim (one-dollar-per-month trial period)

Momentous high-quality supplements: https://livemomentous.com/tim (code TIM for 20% off)

Helix Sleep premium mattresses: https://HelixSleep.com/Tim (Between 20% and 27% off all mattress orders and two free pillows)

Timestamps:

[00:00:00] Start.

[00:07:25] More than a decade of Perfect Days in a six-tatami mat room.

[00:10:44] The first steps of Craig’s huge walks: exploring Tokyo’s nightlife.

[00:17:33] Discovering pilgrimage trails with John McBride.

[00:22:49] What’s so appealing about pilgrimage trails?

[00:31:25] Learning politeness and language in Japan.

[00:40:09] An invitation from Kevin Kelly.

[00:41:23] The birth of a photo book.

[00:42:50] The big solo walks begin.

[00:43:53] Launching a membership program.

[00:44:58] The Nakasendō experience.

[00:50:01] Craig’s rules for walking.

[00:51:04] The Vipassana influence.

[01:00:43] Logistics of walking in Japan.

[01:09:03] Depopulation and pizza toast.

[01:13:42] How Kissa by Kissa came to be (and its unexpected success).

[01:16:34] Kicking off Craigstarter.

[01:17:47] The pièce de résistance membership strategy.

[01:18:41] Finding product-market fit.

[01:19:12] The importance of sustainable scale.

[01:19:50] Membership community rules.

[01:27:15] Navigating the publishing world.

[01:38:37] Promoting midsize cities in Japan as a wild and strange celebrity.

[01:52:50] The economic and cultural effects of this promotion.

[01:54:46] Hidden gems and walks in Japan.

[01:56:56] Walking beyond Japan.

[01:59:47] Craig was a Mod before you was a mod.

[02:00:47] How Craig reconnected with his birth family.

[02:19:32] Reflections and future plans.

[02:23:00] Parting thoughts.

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Tristan Brusch, Bar italia, The Lemonheads und Makaya McCraven