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In this episode of the Ecommerce Coffee Break, host Claus Lauter sits down with Laurent Bocahut, CEO and Co-Founder of PEFtrust.com, to discuss the sustainability shift in ecommerce and how eco-labelling is shifting e-shoppers’ fashion choices.
Laurent, an environmental engineer, shares groundbreaking insights into how brands can measure and reduce their environmental footprint through data-driven automation.
Discover how eco-labeling is changing consumer behavior, boosting website traffic, and becoming a critical strategy for modern e-commerce businesses.
Topics discussed in this episode:
- What is Product Environmental Footprint (PEF) and why does it matter.
- How do eco-labels boost conversions and sales.
- Why is lifecycle assessment key for sustainability.
- How can brands automate sustainability data tracking.
- Which industries benefit most from eco-labels.
- How does publishing eco-scores impact traffic.
- Why do natural fibers have a high environmental cost.
- How can brands integrate eco-scores into Shopify.
- What regulations are shaping sustainability in the EU.
- How should brands start their sustainability journey.
Links & Resources
Website: https://peftrust.com
LinkedIn: https://www.linkedin.com/in/laurent-bocahut/
LinkedIn: https://www.linkedin.com/company/peftrust/
Get access to more free resources by visiting the show notes at
https://tinyurl.com/bdf5ww3y
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Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast