0028 - Design Thinking - Squid App Design Choices with Katie Farrell and Caolan Melvin

Guests: 

Katie Farrell

Caolan Melvin

https://www.squidloyalty.ie

Today we are talking about design choices, or at least we think of them as choices.

We are joined Katie Farrell (COO) and Caolan Melvin (Head of Software Development) from Squid Loyalty, am Irish digital start-up founded in 2019. 

First, would you like tell us a little about yourselves by way of introduction…

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Katie, the spark of the idea for Squid happened around the time you took part in the study abroad program at University of California, Berkeley? What were your inspiration points, and earliest ideas for Squid then, how have they changed over time? (based on feedback and learning from users and clients?)

Caolan, how do you balance writing code with the idea of iterative development and user feedback? And of course, you have to think about the operational side of the technology, scaling and availability. So, there must be a tension between introducing functionality while keeping the foundations solid.

Your ideas behind the visual presentation and User Interface (UI)

Your thoughts of the dynamics of UX user experience:

The choices you made for the underlying technology choices and architecture:

Thank you Katie and Caolan for chatting with us today. We often think of design as a series of choices we make in the workshop. Which it is, but you’ve also highlighted how design can also be a dialog, and what we as designers need to do is listen and respond.

Acknowledgements

Music

Title: “Eza One - Supernova”

Artist: “Argofox”

Source: “https://soundcloud.com/argofox/ezaone-supernova”

License: “CC BY”

Podcast

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